D. J. Herda

Someone wrote in to ask the other day what at first seemed a simple question. It was more complex in the end, though. Here's what I said to "Is choosing a publisher such as Amazon Prime Publishing worth it for an author or not?" Here's my response:

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First, Amazon Prime Publishing is not a publishing house in the traditional sense of the phrase. It neither publishes nor promotes books the way a conventional house does. Nor does it place your book with an independent or chain bookstore. Instead, you (the author) are the publisher pulling the strings normally reserved to a conventional publisher. Amazon (and all self-publishing aggregators such as Lulu, Barnes & Noble, Ingram, and Draft 2 Digital) merely set up a system whereby you do all the pre-press work yourself, and then they act as printers to produce either a hard copy or a digital version of your book. That's something all printers and even many copy centers can do—at least theoretically.

Where publishing aggregators differ from conventional printers is in having a limited means of book distribution. Amazon peddles the books it produces for you right on their site. Ditto B&N and Lulu. Others join forces with various outlets to offer your book for sale to visitors to those outlets, such as Apple through its Apple store. Read More 

That's not exactly a unique feeling in the literary world today, particularly when it comes to newbie authors. One such writer wrote me recently, saying he'd sent his book out to tons of agents without any positive results. Here's what our exchange looked like.

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Okay, here's what I think. First, if you sent your manuscript to 500 agents as you say, you sent to roughly half of all literary agents currently working in the United States and not three-quarters, as someone misinformed you. Still, that's a lot. That means you shot-gunned them. Instead of looking at each agent's requirements for genres, submissions procedures, and the like, you mass-mailed them. That's going to get you a lot of rejections from the start because agents can smell a mass-mailing from a mile away.

Second, if even ten percent of those agents didn't mind or didn't catch on to your mass-mailing technique and still turned you down, your product isn't any good. By that, I mean your book isn't marketable. At least, it's not to those agents.

Third, you say your "beta readers" love your book. But, in the real world, beta readers amount to zilch when it comes to an objective and realistic appraisal of a property's worth in a publisher's eyes. Most beta readers I've seen are in it for the free reads or the thrill of having a title. (You know, Beta Reader First Class.) While there may be a few exceptions, you're not likely to find worthwhile voluntary readers for your project, and even if you did, no beta reader is familiar with all literary agents' "wish lists" and requirements. In the end, that means you may find someone who knows what he likes, but you're unlikely to find anyone who knows what the marketplace will like or what changes you need to make to the book to make it marketable (i.e., publishable). Read More 

We’ve all heard the stories: first-time author inks multi-million-dollar contract with major publisher. Well, it does happen...except that it happens so rarely, it actually is news. Even when that does occur, the multi-million-dollar contract is usually for a multi-book deal (one joint advance for several books yet to be written). Of course, most news stories miss that tiny detail.

The sad reality of it is that, while better known and proven authors often pull in enough money from which to make a comfortable living, first-time authors more often than not are relegated to what publishers call Midlist, which is the rough equivalent of taking a vacation in hell in the middle of August.

Here’s the breakdown of various publisher’s categories and how newly acquired books are prioritized, from lowest to highest.